📺 Whatnot Selling
Reseller Guide
Platform Overview
| Seller Fees | 8% + payment processing (~2.9%) |
|---|---|
| Shipping | Seller pays, combine orders saves cost |
| Categories | Cards, Funko, vintage, clothing, collectibles |
| Audience | Collectors, deal seekers, community-focused |
| Best For | Moving volume, building community, breaks |
Getting Approved to Sell
Whatnot requires seller approval. To increase your chances:
- Build social presence: Active Instagram/TikTok with collector content
- Document experience: eBay feedback, existing reselling business
- Niche focus: Show expertise in specific category
- Quality inventory: They want sellers who can deliver value
- Apply multiple times: Rejections happen—keep applying
Running a Successful Show
Before the Show
- Schedule ahead: Give followers notice, build anticipation
- Prep inventory: Organize items, set starting bids, know your minimums
- Test tech: Camera, lighting, internet connection, audio
- Create graphics: Thumbnails, overlays, giveaway announcements
During the Show
- Energy is everything: Be engaging, enthusiastic, entertaining
- Interact with chat: Call out bidders by name, answer questions
- Mix high/low value: Anchor with good items, fill with volume
- Giveaways: Free items bring viewers, viewers bring bidders
- Consistent pacing: Don't rush, but keep momentum
Show Types
- Auction shows: Classic format, items sell to highest bidder
- Buy-it-now shows: Fixed prices, first to claim wins
- Breaks: Open sealed product live, buyers claim hits
- Mystery shows: Blind items, grab bags, surprise value
Building Your Audience
- Go live consistently: Same days/times builds habit
- Cross-promote: Share clips on TikTok, Instagram, YouTube
- Follow community: Watch other sellers, engage in chat
- Offer value: Fair prices, giveaways, entertainment
- Build relationships: Remember regulars, thank buyers
💡 Pro Tip: Your first shows will be small. That's normal. Focus on delivering great experience to the few viewers you have—they'll become your core community and bring friends.
Pricing & Strategy
- Start low: Low starting bids attract bidders, competition drives price up
- Know your floor: Never go below break-even; skip items that won't sell
- Bundle strategically: Combine slow sellers with desirable items
- Volume matters: More items = more chances for sales
- Combine shipping: Encourage multiple wins for combined shipping savings
Technical Setup
- Camera: Phone works, but webcam/DSLR is better
- Lighting: Ring light or softbox, no harsh shadows
- Background: Clean, branded, not distracting
- Internet: Wired connection if possible, minimum 10mbps up
- Audio: External mic improves quality significantly
- Display stands: Card stands, mannequins for clothing
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